Kran was built to replace the WhatsApp groups, spreadsheets, and paper logs that run most construction sites. One platform, built for how the work actually gets done.
See the PlatformWhile working at a previous construction company, one of our founders was taught a rule by an older engineer: build things only as complex as they need to be, but never so tight that you can't work with them. He used to say that a distribution cabinet should be designed so a cat could pass through it. Not because a cat ever would — but because if there's no room to move, fix, or extend, the system is already broken.
That way of thinking stuck.
With over 30 years of combined experience in electrical engineering and construction, our founders knew firsthand how fragile most construction tools were. Too many felt like cabinets packed too tight: spreadsheets patched with emails, paper forms no one trusted, and software that added complexity instead of removing it. They seemed to work — until something changed, and everything became fragile.
Kran-App was built with the opposite mindset. One clear system, enough structure to be reliable, enough space to adapt. Project management, worker tracking, reporting, and resource allocation — in a way that stays simple, maintainable, and practical for real job sites.
Today, Kran-App is growing fast, refining its tools, and proving that construction software can be intuitive, adaptable, and designed around the people who actually use it.
Mobile-first, works on a slow connection, usable with muddy gloves.
Only features contractors actually need. Nothing that looks good in a demo and gets ignored on site.
Serbian-first, legally compliant construction diary, local billing formats.
Small, focused, and from the construction and software world.
Stevan Štrbac
CEO & Founder
Marko Nedić
CTO & Co-Founder
Tijana Štrbac
Head of Design
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